Understanding retail experiences - The case for ethnography

Michael John Healy, Michael Bryan Beverland, Harmen Oppewal, Sean James Sands

Research output: Contribution to journalArticleResearchpeer-review

49 Citations (Scopus)
Original languageEnglish
Pages (from-to)751 - 778
Number of pages28
JournalInternational Journal of Market Research
Volume49
Issue number6
Publication statusPublished - 2007

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