Understanding retail experiences - The case for ethnography

Michael John Healy, Michael Bryan Beverland, Harmen Oppewal, Sean James Sands

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	751 - 778
Number of pages	28
Journal	International Journal of Market Research
Volume	49
Issue number	6
Publication status	Published - 2007

Cite this

@article{df78d99e3d8b40b4a8bafd0f22a1392c,

title = "Understanding retail experiences - The case for ethnography",

author = "Healy, {Michael John} and Beverland, {Michael Bryan} and Harmen Oppewal and Sands, {Sean James}",

year = "2007",

language = "English",

volume = "49",

pages = "751 -- 778",

journal = "International Journal of Market Research",

issn = "1470-7853",

publisher = "World Advertising Research Center",

number = "6",

}