Original language | English |
---|---|
Pages (from-to) | 751 - 778 |
Number of pages | 28 |
Journal | International Journal of Market Research |
Volume | 49 |
Issue number | 6 |
Publication status | Published - 2007 |
Understanding retail experiences - The case for ethnography
Michael John Healy, Michael Bryan Beverland, Harmen Oppewal, Sean James Sands
Research output: Contribution to journal › Article › Research › peer-review
54
Citations
(Scopus)