Understanding media publics and the antimicrobial resistance crisis

Mark Davis, Andrea Whittaker, Mia Lindgren, Monika Djerf-Pierre, Lenore Manderson, Paul Flowers

Research output: Contribution to journalArticleResearchpeer-review

Abstract

Antimicrobial resistance (AMR) imperils health for people across the world. This enormous challenge is being met with the rationalisation of prescription, dispensing and consumption of antimicrobials in clinical settings and in the everyday lives of members of the general population. Individuals need to be reached outside clinical settings to prepare them for the necessary changes to the pharmaceutical management of infections; efforts that depend on media and communications and, therefore, how the AMR message is mediated, received and applied. In 2016, the UK Review on Antimicrobial Resistance called on governments to support intense, worldwide media activity to promote public awareness and to further efforts to rationalise the use of antimicrobial pharmaceuticals. In this article, we consider this communications challenge in light of contemporary currents of thought on media publics, including: the tendency of health communications to cast experts and lay individuals in opposition; the blaming of individuals who appear to ‘resist’ expert advice; the challenges presented by negative stories of AMR and their circulation in public life, and; the problems of public trust tied to the construction and mediation of expert knowledge on the effective management of AMR.
Original languageEnglish
Pages (from-to)1158-1168
Number of pages11
JournalGlobal Public Health
Volume13
Issue number9
DOIs
Publication statusPublished - 2018

Keywords

  • Antimicrobial resistance
  • communications
  • media
  • public engagement
  • trust

Cite this

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Understanding media publics and the antimicrobial resistance crisis. / Davis, Mark; Whittaker, Andrea; Lindgren, Mia; Djerf-Pierre, Monika; Manderson, Lenore; Flowers, Paul.

In: Global Public Health, Vol. 13, No. 9, 2018, p. 1158-1168.

Research output: Contribution to journalArticleResearchpeer-review

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