Understanding issue complexity when building a socially responsible brand

Michael J Polonsky, Colin Peter Jevons

Research output: Contribution to journalArticleResearchpeer-review

49 Citations (Scopus)
Original languageEnglish
Pages (from-to)340 - 349
Number of pages10
JournalEuropean Business Review
Volume18
Issue number5
Publication statusPublished - 2006

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