Understanding ICT strategy of women small business owners in developing countries

linking social media use, business strategy and well-being

Misita Anwar, Scott Bingley, Stephen Burgess

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Abstract

Micro and small businesses comprises more than 70-95% of all business globally, provide important contributions to social and economic development and have been at the forefront of job creation (OECD, 2017). The use of mobile internet technology such as social media by small businesses has been receiving much attention, particularly for its potential in reaching wider customer base. The research aims to explore the use of social media by women small business owners in relation to business strategies and
objectives from human development perspective. In doing so, we are guided by the interrelating concept of personal value, business strategy and women entrepreneurships. This paper reports a preliminary result of the study based on three interviews with women small business owners. The findings show social media strategy are directed towards fulfilling business objective and at the same time achieving valued goals around family commitments and other social well-being.
Original languageEnglish
Title of host publicationAustralasian Conference on Information Systems 2018
EditorsRosemary Stockdale, Khin Than Win, Vijayan Sugumaran
Place of PublicationSydney NSW AU
PublisherAustralasian Conference on Information Systems
Number of pages7
Publication statusPublished - 2018
EventAustralasian Conference on Information Systems 2018 - Sydney, Australia
Duration: 3 Dec 20185 Dec 2018
Conference number: 29th
http://www.acis2018.org/

Conference

ConferenceAustralasian Conference on Information Systems 2018
Abbreviated titleACIS 2018
CountryAustralia
CitySydney
Period3/12/185/12/18
Internet address

Keywords

  • social media
  • capability approach
  • women small business owners
  • ICT strategy

Cite this

Anwar, M., Bingley, S., & Burgess, S. (2018). Understanding ICT strategy of women small business owners in developing countries: linking social media use, business strategy and well-being. In R. Stockdale, K. Than Win, & V. Sugumaran (Eds.), Australasian Conference on Information Systems 2018 [147] Sydney NSW AU: Australasian Conference on Information Systems.
Anwar, Misita ; Bingley, Scott ; Burgess, Stephen. / Understanding ICT strategy of women small business owners in developing countries : linking social media use, business strategy and well-being. Australasian Conference on Information Systems 2018. editor / Rosemary Stockdale ; Khin Than Win ; Vijayan Sugumaran. Sydney NSW AU : Australasian Conference on Information Systems, 2018.
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title = "Understanding ICT strategy of women small business owners in developing countries: linking social media use, business strategy and well-being",
abstract = "Micro and small businesses comprises more than 70-95{\%} of all business globally, provide important contributions to social and economic development and have been at the forefront of job creation (OECD, 2017). The use of mobile internet technology such as social media by small businesses has been receiving much attention, particularly for its potential in reaching wider customer base. The research aims to explore the use of social media by women small business owners in relation to business strategies andobjectives from human development perspective. In doing so, we are guided by the interrelating concept of personal value, business strategy and women entrepreneurships. This paper reports a preliminary result of the study based on three interviews with women small business owners. The findings show social media strategy are directed towards fulfilling business objective and at the same time achieving valued goals around family commitments and other social well-being.",
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Anwar, M, Bingley, S & Burgess, S 2018, Understanding ICT strategy of women small business owners in developing countries: linking social media use, business strategy and well-being. in R Stockdale, K Than Win & V Sugumaran (eds), Australasian Conference on Information Systems 2018., 147, Australasian Conference on Information Systems, Sydney NSW AU, Australasian Conference on Information Systems 2018, Sydney, Australia, 3/12/18.

Understanding ICT strategy of women small business owners in developing countries : linking social media use, business strategy and well-being. / Anwar, Misita; Bingley, Scott; Burgess, Stephen.

Australasian Conference on Information Systems 2018. ed. / Rosemary Stockdale; Khin Than Win; Vijayan Sugumaran. Sydney NSW AU : Australasian Conference on Information Systems, 2018. 147.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

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AU - Bingley, Scott

AU - Burgess, Stephen

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Y1 - 2018

N2 - Micro and small businesses comprises more than 70-95% of all business globally, provide important contributions to social and economic development and have been at the forefront of job creation (OECD, 2017). The use of mobile internet technology such as social media by small businesses has been receiving much attention, particularly for its potential in reaching wider customer base. The research aims to explore the use of social media by women small business owners in relation to business strategies andobjectives from human development perspective. In doing so, we are guided by the interrelating concept of personal value, business strategy and women entrepreneurships. This paper reports a preliminary result of the study based on three interviews with women small business owners. The findings show social media strategy are directed towards fulfilling business objective and at the same time achieving valued goals around family commitments and other social well-being.

AB - Micro and small businesses comprises more than 70-95% of all business globally, provide important contributions to social and economic development and have been at the forefront of job creation (OECD, 2017). The use of mobile internet technology such as social media by small businesses has been receiving much attention, particularly for its potential in reaching wider customer base. The research aims to explore the use of social media by women small business owners in relation to business strategies andobjectives from human development perspective. In doing so, we are guided by the interrelating concept of personal value, business strategy and women entrepreneurships. This paper reports a preliminary result of the study based on three interviews with women small business owners. The findings show social media strategy are directed towards fulfilling business objective and at the same time achieving valued goals around family commitments and other social well-being.

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Anwar M, Bingley S, Burgess S. Understanding ICT strategy of women small business owners in developing countries: linking social media use, business strategy and well-being. In Stockdale R, Than Win K, Sugumaran V, editors, Australasian Conference on Information Systems 2018. Sydney NSW AU: Australasian Conference on Information Systems. 2018. 147