Understanding ICT strategy of women small business owners in developing countries: linking social media use, business strategy and well-being

Misita Anwar, Scott Bingley, Stephen Burgess

    Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

    Abstract

    Micro and small businesses comprises more than 70-95% of all business globally, provide important contributions to social and economic development and have been at the forefront of job creation (OECD, 2017). The use of mobile internet technology such as social media by small businesses has been receiving much attention, particularly for its potential in reaching wider customer base. The research aims to explore the use of social media by women small business owners in relation to business strategies and
    objectives from human development perspective. In doing so, we are guided by the interrelating concept of personal value, business strategy and women entrepreneurships. This paper reports a preliminary result of the study based on three interviews with women small business owners. The findings show social media strategy are directed towards fulfilling business objective and at the same time achieving valued goals around family commitments and other social well-being.
    Original languageEnglish
    Title of host publicationAustralasian Conference on Information Systems 2018
    EditorsRosemary Stockdale, Khin Than Win, Vijayan Sugumaran
    Place of PublicationSydney NSW AU
    PublisherAustralasian Conference on Information Systems
    Number of pages7
    Publication statusPublished - 2018
    EventAustralasian Conference on Information Systems 2018 - Sydney, Australia
    Duration: 3 Dec 20185 Dec 2018
    Conference number: 29th
    http://www.acis2018.org/

    Conference

    ConferenceAustralasian Conference on Information Systems 2018
    Abbreviated titleACIS 2018
    CountryAustralia
    CitySydney
    Period3/12/185/12/18
    Internet address

    Keywords

    • social media
    • capability approach
    • women small business owners
    • ICT strategy

    Cite this

    Anwar, M., Bingley, S., & Burgess, S. (2018). Understanding ICT strategy of women small business owners in developing countries: linking social media use, business strategy and well-being. In R. Stockdale, K. Than Win, & V. Sugumaran (Eds.), Australasian Conference on Information Systems 2018 [147] Australasian Conference on Information Systems. http://www.acis2018.org/wp-content/uploads/2018/11/ACIS2018_paper_147.pdf