Understanding consumer conversations around ads in a web 2.0 world

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@article{62950c2a0f094621bfbb44db31bdb8ea,

title = "Understanding consumer conversations around ads in a web 2.0 world",

author = "Colin Campbell and Leyland Pitt and Michael Parent and Pierre Berthon",

year = "2011",

doi = "10.2753/JOA0091-3367400106",

language = "English",

volume = "40",

pages = "87 -- 102",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "Taylor \& Francis",

number = "1",

}

TY - JOUR

T1 - Understanding consumer conversations around ads in a web 2.0 world

AU - Campbell, Colin

AU - Pitt, Leyland

AU - Parent, Michael

AU - Berthon, Pierre

PY - 2011

Y1 - 2011

U2 - 10.2753/JOA0091-3367400106

DO - 10.2753/JOA0091-3367400106

M3 - Article

SN - 0091-3367

VL - 40

SP - 87

EP - 102

JO - Journal of Advertising

JF - Journal of Advertising

IS - 1

ER -