Understanding consumer conversations around ads in a web 2.0 world

Colin Campbell, Leyland Pitt, Michael Parent, Pierre Berthon

Research output: Contribution to journalArticleResearchpeer-review

176 Citations (Scopus)
Original languageEnglish
Pages (from-to)87 - 102
Number of pages16
JournalJournal of Advertising
Volume40
Issue number1
DOIs
Publication statusPublished - 2011

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