| Original language | English |
|---|---|
| Title of host publication | Doing more with less: Proceedings of the 2010 AUstralian and New Zealand marketing academy conference |
| Editors | Paul Ballantine, Jorg Finsterwalder |
| Place of Publication | Christchurch |
| Publisher | Australia & New Zealand Marketing Academy (ANZMAC) |
| Pages | 1 - 1 |
| Number of pages | 1 |
| Publication status | Published - 2010 |
| Event | Australian and New Zealand Marketing Academy Conference 2010 - Christchurch, New Zealand Duration: 29 Nov 2010 → 1 Dec 2010 Conference number: 15th http://anzmac.org/conference_archive/2010/ |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference 2010 |
|---|---|
| Abbreviated title | ANZMAC 2010 |
| Country/Territory | New Zealand |
| City | Christchurch |
| Period | 29/11/10 → 1/12/10 |
| Internet address |