Original language | English |
---|---|
Title of host publication | Handbook of Logistics and Supply-Chain Management |
Editors | Ann M Brewer, Kenneth J Button, David A Hensher |
Place of Publication | Oxford UK |
Publisher | Elsevier |
Pages | 293 - 310 |
Number of pages | 18 |
Edition | First |
ISBN (Print) | 0080435939 |
Publication status | Published - 2001 |
Understanding and predicting customer choices
Harmen Oppewal, Harry Timmermans
Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review