Uncovering "theories-in-use": building luxury wine brands

Michael Bryan Beverland

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	446 - 466
Number of pages	21
Journal	European Journal of Marketing
Volume	38
Issue number	3/4
DOIs	https://doi.org/10.1108/03090560410518648
Publication status	Published - 2004

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@article{ad51ea875feb4437a5e46f1eff996c1c,

title = "Uncovering {"}theories-in-use{"}: building luxury wine brands",

author = "Beverland, \{Michael Bryan\}",

year = "2004",

doi = "10.1108/03090560410518648",

language = "English",

volume = "38",

pages = "446 -- 466",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Limited",

number = "3/4",

}