UK science press officers, professional vision and the generation of expectations

Gabrielle Samuel, Clare Williamson, John Grant Gardner

Research output: Contribution to journalArticleResearchpeer-review

6 Citations (Scopus)

Abstract

Science press officers can play an integral role in helping promote expectations and hype about biomedical research. Using this as a starting point, this article draws on interviews with 10 UK-based science press officers, which explored how they view their role as science reporters and as generators of expectations. Using Goodwin’s notion of ‘professional vision’, we argue that science press officers have a specific professional vision that shapes how they produce biomedical press releases, engage in promotion of biomedical research and make sense of hype. We discuss how these insights can contribute to the sociology of expectations, as well as inform responsible science communication.

Original languageEnglish
Pages (from-to)55-69
Number of pages15
JournalPublic Understanding of Science
Volume26
Issue number1
DOIs
Publication statusPublished - 1 Jan 2017
Externally publishedYes

Keywords

  • hype
  • media
  • press officers
  • professional vision
  • sociology of expectations

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