Triadic relationships and the measurement of attribute importance

Steve Worthington, Peter Naude

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationBroadening the Boundaries: Proceedings of the ANZMAC 2005 Conference
EditorsSharon Purchase
Place of PublicationFremantle WA Australia
PublisherUWA Publishing
Pages94 - 99
Number of pages6
ISBN (Print)064645546X
Publication statusPublished - 2005
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries - Fremantle WA, Australia
Duration: 5 Dec 20057 Dec 2005
Conference number: 10
http://anzmac.org/conference_archive/2005/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2005)
Abbreviated titleANZMAC 2005
CountryAustralia
CityFremantle WA
Period5/12/057/12/05
Internet address

Cite this

Worthington, S., & Naude, P. (2005). Triadic relationships and the measurement of attribute importance. In S. Purchase (Ed.), Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference (pp. 94 - 99). UWA Publishing.