Abstract
Drawing on intersectionality's historical feminist roots of critical praxis and recent re-radicalization of the theory, this paper urges for an expansion of the concept of intersectionality in business and marketing-related studies. To extend the transformative potential of intersectionality theory, we call for scholars and practitioners to move beyond the study of intersecting identity markers (e.g., gender, race, class) to include assessments of power structures and intersectional oppressions. We propose the transformative intersectional framework (TIF) to help scholars and practitioners to explore sources of oppressions more deeply and broadly. We illustrate the analytical capability of the TIF by examining a much lauded business-to-business service that seeks social justice and change—diversity training programs. Using the TIF, we identify the inherent and (in)visible complexities of injustices with which organizations must grapple. We close by demonstrating how the TIF can enrich practice and propose recommendations for action.
| Original language | English |
|---|---|
| Number of pages | 10 |
| Journal | Journal of Business Research |
| DOIs | |
| Publication status | Accepted/In press - 13 Feb 2019 |
Keywords
- Corporate citizenship
- Diversity training
- Gender inequalities
- Intersectionality
- Racial inequalities
- Transformative consumer research
Cite this
}
Transformative intersectionality : moving business towards a critical praxis. / Steinfield, Laurel; Sanghvi, Minita; Zayer, Linda Tuncay; Coleman, Catherine A.; Ourahmoune, Nacima; Harrison, Robert L.; Hein, Wendy; Brace-Govan, Jan.
In: Journal of Business Research, 13.02.2019.Research output: Contribution to journal › Article › Research › peer-review
TY - JOUR
T1 - Transformative intersectionality
T2 - moving business towards a critical praxis
AU - Steinfield, Laurel
AU - Sanghvi, Minita
AU - Zayer, Linda Tuncay
AU - Coleman, Catherine A.
AU - Ourahmoune, Nacima
AU - Harrison, Robert L.
AU - Hein, Wendy
AU - Brace-Govan, Jan
PY - 2019/2/13
Y1 - 2019/2/13
N2 - Drawing on intersectionality's historical feminist roots of critical praxis and recent re-radicalization of the theory, this paper urges for an expansion of the concept of intersectionality in business and marketing-related studies. To extend the transformative potential of intersectionality theory, we call for scholars and practitioners to move beyond the study of intersecting identity markers (e.g., gender, race, class) to include assessments of power structures and intersectional oppressions. We propose the transformative intersectional framework (TIF) to help scholars and practitioners to explore sources of oppressions more deeply and broadly. We illustrate the analytical capability of the TIF by examining a much lauded business-to-business service that seeks social justice and change—diversity training programs. Using the TIF, we identify the inherent and (in)visible complexities of injustices with which organizations must grapple. We close by demonstrating how the TIF can enrich practice and propose recommendations for action.
AB - Drawing on intersectionality's historical feminist roots of critical praxis and recent re-radicalization of the theory, this paper urges for an expansion of the concept of intersectionality in business and marketing-related studies. To extend the transformative potential of intersectionality theory, we call for scholars and practitioners to move beyond the study of intersecting identity markers (e.g., gender, race, class) to include assessments of power structures and intersectional oppressions. We propose the transformative intersectional framework (TIF) to help scholars and practitioners to explore sources of oppressions more deeply and broadly. We illustrate the analytical capability of the TIF by examining a much lauded business-to-business service that seeks social justice and change—diversity training programs. Using the TIF, we identify the inherent and (in)visible complexities of injustices with which organizations must grapple. We close by demonstrating how the TIF can enrich practice and propose recommendations for action.
KW - Corporate citizenship
KW - Diversity training
KW - Gender inequalities
KW - Intersectionality
KW - Racial inequalities
KW - Transformative consumer research
UR - http://www.scopus.com/inward/record.url?scp=85061398225&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2018.12.031
DO - 10.1016/j.jbusres.2018.12.031
M3 - Article
JO - Journal of Business Research
JF - Journal of Business Research
SN - 0148-2963
ER -