Transferring brand credibility online

Andrea Vocino, Chris Dubelaar

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationMarketing Across Borders and Boundaries: Proceedings of the 2003 World Marketing Congress
EditorsJ Lewin
Place of PublicationPerth WA Australia
PublisherAcademy of Marketing Science
Pages1 - 5
Number of pages5
ISBN (Print)093783061
Publication statusPublished - 2003
EventAMS World Marketing Congress 2003: Marketing Across Borders and Boundaries - Perth, Australia
Duration: 11 Jun 200314 Jun 2003


ConferenceAMS World Marketing Congress 2003

Cite this