Transferring brand credibility online

Andrea Vocino, Chris Dubelaar

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Marketing Across Borders and Boundaries: Proceedings of the 2003 World Marketing Congress
Editors	J Lewin
Place of Publication	Perth WA Australia
Publisher	Academy of Marketing Science
Pages	1 - 5
Number of pages	5
ISBN (Print)	093783061
Publication status	Published - 2003
Event	AMS World Marketing Congress 2003: Marketing Across Borders and Boundaries - Perth, Australia Duration: 11 Jun 2003 → 14 Jun 2003

Conference	AMS World Marketing Congress 2003
Country/Territory	Australia
City	Perth
Period	11/06/03 → 14/06/03

Cite this

@inproceedings{6683c2194d694dccbfa3ec25e5e14a66,

title = "Transferring brand credibility online",

author = "Andrea Vocino and Chris Dubelaar",

year = "2003",

language = "English",

isbn = "093783061",

pages = "1 -- 5",

editor = "J Lewin",

booktitle = "Marketing Across Borders and Boundaries: Proceedings of the 2003 World Marketing Congress",

publisher = "Academy of Marketing Science",

note = "AMS World Marketing Congress 2003 : Marketing Across Borders and Boundaries ; Conference date: 11-06-2003 Through 14-06-2003",

}

TY - GEN

T1 - Transferring brand credibility online

AU - Vocino, Andrea

AU - Dubelaar, Chris

PY - 2003

Y1 - 2003

M3 - Conference Paper

SN - 093783061

SP - 1

EP - 5

BT - Marketing Across Borders and Boundaries: Proceedings of the 2003 World Marketing Congress

A2 - Lewin, J

PB - Academy of Marketing Science

CY - Perth WA Australia

T2 - AMS World Marketing Congress 2003

Y2 - 11 June 2003 through 14 June 2003

ER -