Tradeoffs in stakeholder orientation: customer versus employee focus

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Worldwide Marketing?: Proceedings of the 33rd EMAC Conference
Editors	J Munuera
Place of Publication	Murcia Spain
Publisher	University of Murcia
Pages	1 - 8
Number of pages	8
ISBN (Print)	9624422591
Publication status	Published - 2004
Event	European Marketing Academy Conference (EMAC) 2004 - Murcia, Spain Duration: 1 Jan 2004 → …

Conference	European Marketing Academy Conference (EMAC) 2004
Country/Territory	Spain
City	Murcia
Period	1/01/04 → …

Cite this

@inproceedings{ee1f40f1d2e849d2bbec4d8682cd7572,

title = "Tradeoffs in stakeholder orientation: customer versus employee focus",

author = "Yelena Tsarenko and Mavondo, {Felix Tinoziva} and Gabbott, {Thomas Mark}",

year = "2004",

language = "English",

isbn = "9624422591",

pages = "1 -- 8",

editor = "J Munuera",

booktitle = "Worldwide Marketing?: Proceedings of the 33rd EMAC Conference",

publisher = "University of Murcia",

note = "European Marketing Academy Conference (EMAC) 2004 ; Conference date: 01-01-2004",

}

Worldwide Marketing?: Proceedings of the 33rd EMAC Conference. ed. / J Munuera. Murcia Spain : University of Murcia, 2004. p. 1 - 8.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Tradeoffs in stakeholder orientation: customer versus employee focus

AU - Tsarenko, Yelena

AU - Mavondo, Felix Tinoziva

AU - Gabbott, Thomas Mark

PY - 2004

Y1 - 2004

M3 - Conference Paper

SN - 9624422591

SP - 1

EP - 8

BT - Worldwide Marketing?: Proceedings of the 33rd EMAC Conference

A2 - Munuera, J

PB - University of Murcia

CY - Murcia Spain

T2 - European Marketing Academy Conference (EMAC) 2004

Y2 - 1 January 2004

ER -