Original language | English |
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Title of host publication | Worldwide Marketing?: Proceedings of the 33rd EMAC Conference |
Editors | J Munuera |
Place of Publication | Murcia Spain |
Publisher | University of Murcia |
Pages | 1 - 8 |
Number of pages | 8 |
ISBN (Print) | 9624422591 |
Publication status | Published - 2004 |
Event | European Marketing Academy Conference (EMAC) 2004 - Murcia, Spain Duration: 18 May 2004 → 21 May 2004 Conference number: 33rd |
Conference
Conference | European Marketing Academy Conference (EMAC) 2004 |
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Abbreviated title | EMAC 2004 |
Country/Territory | Spain |
City | Murcia |
Period | 18/05/04 → 21/05/04 |