@inproceedings{ee1f40f1d2e849d2bbec4d8682cd7572,
title = "Tradeoffs in stakeholder orientation: customer versus employee focus",
author = "Yelena Tsarenko and Mavondo, {Felix Tinoziva} and Gabbott, {Thomas Mark}",
year = "2004",
language = "English",
isbn = "9624422591",
pages = "1 -- 8",
editor = "J Munuera",
booktitle = "Worldwide Marketing?: Proceedings of the 33rd EMAC Conference",
publisher = "University of Murcia",
note = "European Marketing Academy Conference (EMAC) 2004 ; Conference date: 01-01-2004",
}