Tradeoffs in stakeholder orientation: customer versus employee focus

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationWorldwide Marketing?: Proceedings of the 33rd EMAC Conference
EditorsJ Munuera
Place of PublicationMurcia Spain
PublisherUniversity of Murcia
Pages1 - 8
Number of pages8
ISBN (Print)9624422591
Publication statusPublished - 2004
EventEuropean Marketing Academy Conference (EMAC) 2004 - Murcia, Spain
Duration: 18 May 200421 May 2004
Conference number: 33rd

Conference

ConferenceEuropean Marketing Academy Conference (EMAC) 2004
Abbreviated titleEMAC 2004
Country/TerritorySpain
CityMurcia
Period18/05/0421/05/04

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