Towards the development of a scalar equivalent ETIC multicultural advertising response scale (MARS)

Michael Thomas Ewing, Albert Carauna, Andy Teo

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Original language	English
Title of host publication	New directions in international advertising research
Editors	Charles R Taylor
Place of Publication	Oxford UK
Publisher	Elsevier
Pages	25 - 41
Number of pages	17
ISBN (Print)	0-7623-0950-4
Publication status	Published - 2002

Cite this

@inbook{1a30e67700fd4204b50a2a4996cbf911,

title = "Towards the development of a scalar equivalent ETIC multicultural advertising response scale (MARS)",

author = "Ewing, {Michael Thomas} and Albert Carauna and Andy Teo",

year = "2002",

language = "English",

isbn = "0-7623-0950-4",

pages = "25 -- 41",

editor = "Taylor, {Charles R}",

booktitle = "New directions in international advertising research",

publisher = "Elsevier",

address = "Netherlands",

}

New directions in international advertising research. ed. / Charles R Taylor. Oxford UK : Elsevier, 2002. p. 25 - 41.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review