Towards secure and practical targeted mobile advertising

Jinghua Jiang; Zhenkui Shi; Xingliang Yuan; Cong Wang; Xiaolin Gui

doi:10.1109/INFCOMW.2015.7179352

Towards secure and practical targeted mobile advertising

Jinghua Jiang
, Zhenkui Shi
, Xingliang Yuan
, Cong Wang
, Xiaolin Gui

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other

3 Citations (Scopus)

Abstract

Targeted mobile advertising has become a key economic force in recent years with the growing mobile app markets. However, the fact that it requires continuous collection of users' profiles raises severe privacy concerns. In this research, we propose to explore a secure and practical mobile advertising architecture, which aims to enable targeted advertising over encrypted mobile user preferences. The proposed idea is based upon a cryptographic primitive - private stream searching (PSS). We show how PSS can be leveraged in this new context, and discuss a number of solution directions to make our design practical and suitable for mobile devices.

Original language	English
Title of host publication	2015 IEEE Conference on Computer Communications Workshops (INFOCOM WKSHPS)
Publisher	IEEE, Institute of Electrical and Electronics Engineers
Pages	79-80
Number of pages	2
ISBN (Electronic)	9781467371315
DOIs	https://doi.org/10.1109/INFCOMW.2015.7179352
Publication status	Published - 4 Aug 2015
Externally published	Yes
Event	IEEE Conference on Computer Communications Student Workshop 2015 - Kowloon, Hong Kong Duration: 26 Apr 2015 → 1 May 2015

Workshop

Workshop	IEEE Conference on Computer Communications Student Workshop 2015
Country/Territory	Hong Kong
City	Kowloon
Period	26/04/15 → 1/05/15

Access to Document

10.1109/INFCOMW.2015.7179352

Cite this

@inproceedings{6b73a81ccb0d442c893de67d4fd0dea1,

title = "Towards secure and practical targeted mobile advertising",

abstract = "Targeted mobile advertising has become a key economic force in recent years with the growing mobile app markets. However, the fact that it requires continuous collection of users' profiles raises severe privacy concerns. In this research, we propose to explore a secure and practical mobile advertising architecture, which aims to enable targeted advertising over encrypted mobile user preferences. The proposed idea is based upon a cryptographic primitive - private stream searching (PSS). We show how PSS can be leveraged in this new context, and discuss a number of solution directions to make our design practical and suitable for mobile devices.",

author = "Jinghua Jiang and Zhenkui Shi and Xingliang Yuan and Cong Wang and Xiaolin Gui",

year = "2015",

month = aug,

day = "4",

doi = "10.1109/INFCOMW.2015.7179352",

language = "English",

pages = "79--80",

booktitle = "2015 IEEE Conference on Computer Communications Workshops (INFOCOM WKSHPS)",

publisher = "IEEE, Institute of Electrical and Electronics Engineers",

address = "United States of America",

note = "IEEE Conference on Computer Communications Student Workshop 2015 ; Conference date: 26-04-2015 Through 01-05-2015",

}

Jiang, J, Shi, Z, Yuan, X, Wang, C & Gui, X 2015, Towards secure and practical targeted mobile advertising. in 2015 IEEE Conference on Computer Communications Workshops (INFOCOM WKSHPS)., 7179352, IEEE, Institute of Electrical and Electronics Engineers, pp. 79-80, IEEE Conference on Computer Communications Student Workshop 2015, Kowloon, Hong Kong, 26/04/15. https://doi.org/10.1109/INFCOMW.2015.7179352

TY - GEN

T1 - Towards secure and practical targeted mobile advertising

AU - Jiang, Jinghua

AU - Shi, Zhenkui

AU - Yuan, Xingliang

AU - Wang, Cong

AU - Gui, Xiaolin

PY - 2015/8/4

Y1 - 2015/8/4

N2 - Targeted mobile advertising has become a key economic force in recent years with the growing mobile app markets. However, the fact that it requires continuous collection of users' profiles raises severe privacy concerns. In this research, we propose to explore a secure and practical mobile advertising architecture, which aims to enable targeted advertising over encrypted mobile user preferences. The proposed idea is based upon a cryptographic primitive - private stream searching (PSS). We show how PSS can be leveraged in this new context, and discuss a number of solution directions to make our design practical and suitable for mobile devices.

AB - Targeted mobile advertising has become a key economic force in recent years with the growing mobile app markets. However, the fact that it requires continuous collection of users' profiles raises severe privacy concerns. In this research, we propose to explore a secure and practical mobile advertising architecture, which aims to enable targeted advertising over encrypted mobile user preferences. The proposed idea is based upon a cryptographic primitive - private stream searching (PSS). We show how PSS can be leveraged in this new context, and discuss a number of solution directions to make our design practical and suitable for mobile devices.

UR - https://www.scopus.com/pages/publications/84943242321

U2 - 10.1109/INFCOMW.2015.7179352

DO - 10.1109/INFCOMW.2015.7179352

M3 - Conference Paper

AN - SCOPUS:84943242321

SP - 79

EP - 80

BT - 2015 IEEE Conference on Computer Communications Workshops (INFOCOM WKSHPS)

PB - IEEE, Institute of Electrical and Electronics Engineers

T2 - IEEE Conference on Computer Communications Student Workshop 2015

Y2 - 26 April 2015 through 1 May 2015

ER -

Towards secure and practical targeted mobile advertising

Abstract

Workshop

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Research output

Towards secure and practical targeted mobile advertising

Cite this