Towards secure and practical targeted mobile advertising

Jinghua Jiang, Zhenkui Shi, Xingliang Yuan, Cong Wang, Xiaolin Gui

Research output: Chapter in Book/Report/Conference proceedingConference PaperOther

3 Citations (Scopus)


Targeted mobile advertising has become a key economic force in recent years with the growing mobile app markets. However, the fact that it requires continuous collection of users' profiles raises severe privacy concerns. In this research, we propose to explore a secure and practical mobile advertising architecture, which aims to enable targeted advertising over encrypted mobile user preferences. The proposed idea is based upon a cryptographic primitive - private stream searching (PSS). We show how PSS can be leveraged in this new context, and discuss a number of solution directions to make our design practical and suitable for mobile devices.

Original languageEnglish
Title of host publication2015 IEEE Conference on Computer Communications Workshops (INFOCOM WKSHPS)
PublisherIEEE, Institute of Electrical and Electronics Engineers
Number of pages2
ISBN (Electronic)9781467371315
Publication statusPublished - 4 Aug 2015
Externally publishedYes
EventIEEE Conference on Computer Communications Student Workshop 2015 - Kowloon, Hong Kong
Duration: 26 Apr 20151 May 2015


WorkshopIEEE Conference on Computer Communications Student Workshop 2015
CountryHong Kong

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