Towards buying experience with things: experimental study @Starbucks

Rubina Sarki, Yong Moo Kwon

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Abstract

Buying experiences (money spent on doing) provide unceasing happiness than buying materials (money spent on things) [1]. In this paper, we present a novel scheme to enrich a new shopping service with buying experiences in a coffee shop which will provide enduring happiness by bringing out the concept of experience take-out for customer service. The experience in our case refers to digital contents like, music, mummer sound and social networking sites (SNS) contents (images and tweets). Our content will be web-based and it allows the customer to emulate the coffee shop environment irrespective of the location. This is achieved by collaboration between experience take out terminal (display system) located in a coffee shop, with near field communication (NFC) and a smart phone with WiFi and Android beam which sends data using NFC peer to peer mode. Moreover, our concept motivates buying experience of a coffee shop in the form of digital contents and disperse happiness, with the ultimate solution for coffee house lovers to enjoy its environment irrespective of place and time.

Original languageEnglish
Title of host publicationIEEE 17th International Conference on Advanced Communications Technology
Subtitle of host publicationNamed Data Networking - A Future Internet Architecture, ICACT 2015 - Proceeding
PublisherIEEE, Institute of Electrical and Electronics Engineers
Pages267-270
Number of pages4
ISBN (Electronic)9788996865056
DOIs
Publication statusPublished - 2015
Externally publishedYes
EventInternational Conference on Advanced Communication Technology (ICACT) 2015 - Phoenix Park, Pyeongchang, Korea, South
Duration: 1 Jul 20153 Jul 2015
Conference number: 17th
https://ieeexplore.ieee.org/xpl/conhome/7166144/proceeding (Proceedings)

Publication series

NameInternational Conference on Advanced Communication Technology, ICACT
Volume2015-August
ISSN (Print)1738-9445

Conference

ConferenceInternational Conference on Advanced Communication Technology (ICACT) 2015
Abbreviated titleICACT 2015
Country/TerritoryKorea, South
CityPyeongchang
Period1/07/153/07/15
Internet address

Keywords

  • Digital content
  • Shopping service experience
  • SNS
  • Web-based

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