Towards an integrated definition of "brand"

Research output: Contribution to conference › Other

Original language	English
Pages	1 - 11
Number of pages	11
Publication status	Published - 2007
Event	Thought Leaders International Conference on Brand Management - Birmingham UK, Birmingham UK Duration: 24 Apr 2007 → 25 Apr 2007

Conference	Thought Leaders International Conference on Brand Management
City	Birmingham UK
Period	24/04/07 → 25/04/07

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