Towards a recommendation approach for university program selection using Primitive Cognitive Network Process

Qingzhi Hu; Kevin Kam Fung Yuen; Paul Craig

doi:10.1109/ICSSSM.2017.7996224

Towards a recommendation approach for university program selection using Primitive Cognitive Network Process

Qingzhi Hu
, Kevin Kam Fung Yuen
, Paul Craig

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research

1 Citation (Scopus)

Abstract

Prospective university students often face challenges to choose an appropriate institute and program. The options can be bewildering and the decision can have a massive impact on both the quality of the student experience and future career prospects. This paper proposes the Primitive Cognitive Network Process for university program selection. This helps students to make an informed and structured decision when selecting a university based on key selection criteria and personal requirements.

Original language	English
Title of host publication	Proceedings
Subtitle of host publication	14th International Conference on Services Systems and Services Management, ICSSSM 2017 - Proceedings
Editors	Xiaoqiang Cai, Jiafu Tang, Jian Chen
Publisher	IEEE, Institute of Electrical and Electronics Engineers
Number of pages	4
ISBN (Electronic)	9781509063697
DOIs	https://doi.org/10.1109/ICSSSM.2017.7996224
Publication status	Published - 28 Jul 2017
Externally published	Yes
Event	International Conference on Services Systems and Services Management, 2017 - Dalian, China Duration: 16 Jun 2017 → 18 Jun 2017 Conference number: 14th

Conference

Conference	International Conference on Services Systems and Services Management, 2017
Abbreviated title	ICSSSM 2017
Country/Territory	China
City	Dalian
Period	16/06/17 → 18/06/17

Keywords

Education marketing
Multiple criteria decision making
Program selection
Recommendation system
University selection

Access to Document

10.1109/ICSSSM.2017.7996224

Cite this

Hu, Q., Yuen, K. K. F., & Craig, P. (2017). Towards a recommendation approach for university program selection using Primitive Cognitive Network Process. In X. Cai, J. Tang, & J. Chen (Eds.), Proceedings: 14th International Conference on Services Systems and Services Management, ICSSSM 2017 - Proceedings Article 7996224 IEEE, Institute of Electrical and Electronics Engineers. https://doi.org/10.1109/ICSSSM.2017.7996224

Hu, Qingzhi ; Yuen, Kevin Kam Fung ; Craig, Paul. / Towards a recommendation approach for university program selection using Primitive Cognitive Network Process. Proceedings: 14th International Conference on Services Systems and Services Management, ICSSSM 2017 - Proceedings. editor / Xiaoqiang Cai ; Jiafu Tang ; Jian Chen. IEEE, Institute of Electrical and Electronics Engineers, 2017.

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title = "Towards a recommendation approach for university program selection using Primitive Cognitive Network Process",

abstract = "Prospective university students often face challenges to choose an appropriate institute and program. The options can be bewildering and the decision can have a massive impact on both the quality of the student experience and future career prospects. This paper proposes the Primitive Cognitive Network Process for university program selection. This helps students to make an informed and structured decision when selecting a university based on key selection criteria and personal requirements.",

keywords = "Education marketing, Multiple criteria decision making, Program selection, Recommendation system, University selection",

author = "Qingzhi Hu and Yuen, \{Kevin Kam Fung\} and Paul Craig",

note = "Publisher Copyright: {\textcopyright} 2017 IEEE.; International Conference on Services Systems and Services Management, 2017, ICSSSM 2017 ; Conference date: 16-06-2017 Through 18-06-2017",

year = "2017",

month = jul,

day = "28",

doi = "10.1109/ICSSSM.2017.7996224",

language = "English",

editor = "Xiaoqiang Cai and Jiafu Tang and Jian Chen",

booktitle = "Proceedings",

publisher = "IEEE, Institute of Electrical and Electronics Engineers",

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Hu, Q, Yuen, KKF & Craig, P 2017, Towards a recommendation approach for university program selection using Primitive Cognitive Network Process. in X Cai, J Tang & J Chen (eds), Proceedings: 14th International Conference on Services Systems and Services Management, ICSSSM 2017 - Proceedings., 7996224, IEEE, Institute of Electrical and Electronics Engineers, International Conference on Services Systems and Services Management, 2017, Dalian, China, 16/06/17. https://doi.org/10.1109/ICSSSM.2017.7996224

Towards a recommendation approach for university program selection using Primitive Cognitive Network Process. / Hu, Qingzhi; Yuen, Kevin Kam Fung; Craig, Paul.
Proceedings: 14th International Conference on Services Systems and Services Management, ICSSSM 2017 - Proceedings. ed. / Xiaoqiang Cai; Jiafu Tang; Jian Chen. IEEE, Institute of Electrical and Electronics Engineers, 2017. 7996224.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research

TY - GEN

T1 - Towards a recommendation approach for university program selection using Primitive Cognitive Network Process

AU - Hu, Qingzhi

AU - Yuen, Kevin Kam Fung

AU - Craig, Paul

N1 - Conference code: 14th

PY - 2017/7/28

Y1 - 2017/7/28

N2 - Prospective university students often face challenges to choose an appropriate institute and program. The options can be bewildering and the decision can have a massive impact on both the quality of the student experience and future career prospects. This paper proposes the Primitive Cognitive Network Process for university program selection. This helps students to make an informed and structured decision when selecting a university based on key selection criteria and personal requirements.

AB - Prospective university students often face challenges to choose an appropriate institute and program. The options can be bewildering and the decision can have a massive impact on both the quality of the student experience and future career prospects. This paper proposes the Primitive Cognitive Network Process for university program selection. This helps students to make an informed and structured decision when selecting a university based on key selection criteria and personal requirements.

KW - Education marketing

KW - Multiple criteria decision making

KW - Program selection

KW - Recommendation system

KW - University selection

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U2 - 10.1109/ICSSSM.2017.7996224

DO - 10.1109/ICSSSM.2017.7996224

M3 - Conference Paper

AN - SCOPUS:85028603630

BT - Proceedings

A2 - Cai, Xiaoqiang

A2 - Tang, Jiafu

A2 - Chen, Jian

PB - IEEE, Institute of Electrical and Electronics Engineers

T2 - International Conference on Services Systems and Services Management, 2017

Y2 - 16 June 2017 through 18 June 2017

ER -

Hu Q, Yuen KKF, Craig P. Towards a recommendation approach for university program selection using Primitive Cognitive Network Process. In Cai X, Tang J, Chen J, editors, Proceedings: 14th International Conference on Services Systems and Services Management, ICSSSM 2017 - Proceedings. IEEE, Institute of Electrical and Electronics Engineers. 2017. 7996224 doi: 10.1109/ICSSSM.2017.7996224

Towards a recommendation approach for university program selection using Primitive Cognitive Network Process

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