TY - BOOK
T1 - Tourism and The Branded City
T2 - Film and Identity on The Pacific Rim
AU - Donald, Stephanie Hemelryk
AU - Gammack, John G.
N1 - Copyright:
Copyright 2014 Elsevier B.V., All rights reserved.
PY - 2007
Y1 - 2007
N2 - Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analyzing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness.
AB - Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analyzing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness.
UR - http://www.scopus.com/inward/record.url?scp=84899216774&partnerID=8YFLogxK
U2 - 10.4324/9781315550770
DO - 10.4324/9781315550770
M3 - Book
AN - SCOPUS:84899216774
SN - 9780754648291
BT - Tourism and The Branded City
PB - Taylor & Francis
ER -