| Original language | English |
|---|---|
| Pages (from-to) | 86 - 88 |
| Number of pages | 3 |
| Journal | Australasian Marketing Journal |
| Publication status | Published - 1999 |
Total Relationship Marketing: A commentary on the paper by Evert Gummesson
David Ballantyne
Research output: Contribution to journal › Article › Research › peer-review