Total Relationship Marketing: A commentary on the paper by Evert Gummesson

David Ballantyne

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)86 - 88
Number of pages3
JournalAustralasian Marketing Journal
Publication statusPublished - 1999

Cite this

@article{3f91a72a694943f1a608a706f7cf551a,
title = "Total Relationship Marketing: A commentary on the paper by Evert Gummesson",
author = "David Ballantyne",
year = "1999",
language = "English",
pages = "86 -- 88",
journal = "Australasian Marketing Journal",
issn = "1441-3582",
publisher = "Elsevier",

}

Total Relationship Marketing: A commentary on the paper by Evert Gummesson. / Ballantyne, David.

In: Australasian Marketing Journal, 1999, p. 86 - 88.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Total Relationship Marketing: A commentary on the paper by Evert Gummesson

AU - Ballantyne, David

PY - 1999

Y1 - 1999

M3 - Article

SP - 86

EP - 88

JO - Australasian Marketing Journal

JF - Australasian Marketing Journal

SN - 1441-3582

ER -