To Market, to Market: The Changing Face of Grocery Retailing

Hean Tat Keh, Seong Y. Park

Research output: Contribution to journalArticleResearchpeer-review

Abstract

Over the past few years, grocery retailing has undergone a tremendous transformation which was driven mainly by changing consumer characteristics. In order to accommodate these changes, the industry has responded in three ways. The most important of these is the introduction of new technology, particularly efficient consumer response (ECR). The second change has to do with innovations in product and/or service offerings. The final transformation is the organisational restructuring and the increasing number of mergers and acquisitions in the industry at both the manufacturer and retailer levels. The implications of these transformations on the marketing mix, productivity and manufacturer-ratailer relationships are discussed.

Original languageEnglish
Pages (from-to)836-846
Number of pages11
JournalLong Range Planning
Volume30
Issue number6
DOIs
Publication statusPublished - 1 Jan 1997

Cite this

Keh, Hean Tat ; Park, Seong Y. / To Market, to Market : The Changing Face of Grocery Retailing. In: Long Range Planning. 1997 ; Vol. 30, No. 6. pp. 836-846.
@article{c5d1883859744ba282237f7be05a2cbf,
title = "To Market, to Market: The Changing Face of Grocery Retailing",
abstract = "Over the past few years, grocery retailing has undergone a tremendous transformation which was driven mainly by changing consumer characteristics. In order to accommodate these changes, the industry has responded in three ways. The most important of these is the introduction of new technology, particularly efficient consumer response (ECR). The second change has to do with innovations in product and/or service offerings. The final transformation is the organisational restructuring and the increasing number of mergers and acquisitions in the industry at both the manufacturer and retailer levels. The implications of these transformations on the marketing mix, productivity and manufacturer-ratailer relationships are discussed.",
author = "Keh, {Hean Tat} and Park, {Seong Y.}",
year = "1997",
month = "1",
day = "1",
doi = "10.1016/S0024-6301(97)00069-1",
language = "English",
volume = "30",
pages = "836--846",
journal = "Longe Range Planning",
issn = "0024-6301",
publisher = "Elsevier",
number = "6",

}

To Market, to Market : The Changing Face of Grocery Retailing. / Keh, Hean Tat; Park, Seong Y.

In: Long Range Planning, Vol. 30, No. 6, 01.01.1997, p. 836-846.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - To Market, to Market

T2 - The Changing Face of Grocery Retailing

AU - Keh, Hean Tat

AU - Park, Seong Y.

PY - 1997/1/1

Y1 - 1997/1/1

N2 - Over the past few years, grocery retailing has undergone a tremendous transformation which was driven mainly by changing consumer characteristics. In order to accommodate these changes, the industry has responded in three ways. The most important of these is the introduction of new technology, particularly efficient consumer response (ECR). The second change has to do with innovations in product and/or service offerings. The final transformation is the organisational restructuring and the increasing number of mergers and acquisitions in the industry at both the manufacturer and retailer levels. The implications of these transformations on the marketing mix, productivity and manufacturer-ratailer relationships are discussed.

AB - Over the past few years, grocery retailing has undergone a tremendous transformation which was driven mainly by changing consumer characteristics. In order to accommodate these changes, the industry has responded in three ways. The most important of these is the introduction of new technology, particularly efficient consumer response (ECR). The second change has to do with innovations in product and/or service offerings. The final transformation is the organisational restructuring and the increasing number of mergers and acquisitions in the industry at both the manufacturer and retailer levels. The implications of these transformations on the marketing mix, productivity and manufacturer-ratailer relationships are discussed.

UR - http://www.scopus.com/inward/record.url?scp=0001372517&partnerID=8YFLogxK

U2 - 10.1016/S0024-6301(97)00069-1

DO - 10.1016/S0024-6301(97)00069-1

M3 - Article

VL - 30

SP - 836

EP - 846

JO - Longe Range Planning

JF - Longe Range Planning

SN - 0024-6301

IS - 6

ER -