To Market, to Market: The Changing Face of Grocery Retailing

Hean Tat Keh, Seong Y. Park

Research output: Contribution to journalArticleResearchpeer-review

23 Citations (Scopus)

Abstract

Over the past few years, grocery retailing has undergone a tremendous transformation which was driven mainly by changing consumer characteristics. In order to accommodate these changes, the industry has responded in three ways. The most important of these is the introduction of new technology, particularly efficient consumer response (ECR). The second change has to do with innovations in product and/or service offerings. The final transformation is the organisational restructuring and the increasing number of mergers and acquisitions in the industry at both the manufacturer and retailer levels. The implications of these transformations on the marketing mix, productivity and manufacturer-ratailer relationships are discussed.

Original languageEnglish
Pages (from-to)836-846
Number of pages11
JournalLong Range Planning
Volume30
Issue number6
DOIs
Publication statusPublished - 1 Jan 1997

Cite this