To attach or not to attach? That is the consuming question

Janice Valerie Fordyce Brace-Govan; Thomas Mark Gabbott

To attach or not to attach? That is the consuming question

Janice Valerie Fordyce Brace-Govan, Thomas Mark Gabbott

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Marketing Excellence: Proceedings of the Academy of Marketing Annual Conference 2006
Editors	John Egan, Paul Baines
Place of Publication	London UK
Publisher	Middlesex University Press
Pages	1 - 13
Number of pages	13
ISBN (Print)	1904750494
Publication status	Published - 2006
Event	Academy of Marketing Conference 2006 - Middlesex University Business School, London, United Kingdom Duration: 4 Jul 2006 → 6 Jul 2006 Conference number: 39th

Conference

Conference	Academy of Marketing Conference 2006
Abbreviated title	AM 2006
Country/Territory	United Kingdom
City	London
Period	4/07/06 → 6/07/06

Cite this

@inproceedings{0231880cfb6f4d33b47c39782fcc3e05,

title = "To attach or not to attach? That is the consuming question",

author = "Brace-Govan, \{Janice Valerie Fordyce\} and Gabbott, \{Thomas Mark\}",

year = "2006",

language = "English",

isbn = "1904750494",

pages = "1 -- 13",

editor = "John Egan and Paul Baines",

booktitle = "Marketing Excellence: Proceedings of the Academy of Marketing Annual Conference 2006",

publisher = "Middlesex University Press",

address = "United Kingdom",

note = "Academy of Marketing Conference 2006, AM 2006 ; Conference date: 04-07-2006 Through 06-07-2006",

}

To attach or not to attach? That is the consuming question. / Brace-Govan, Janice Valerie Fordyce; Gabbott, Thomas Mark.
Marketing Excellence: Proceedings of the Academy of Marketing Annual Conference 2006. ed. / John Egan; Paul Baines. London UK: Middlesex University Press, 2006. p. 1 - 13.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - To attach or not to attach? That is the consuming question

AU - Brace-Govan, Janice Valerie Fordyce

AU - Gabbott, Thomas Mark

N1 - Conference code: 39th

PY - 2006

Y1 - 2006

M3 - Conference Paper

SN - 1904750494

SP - 1

EP - 13

BT - Marketing Excellence: Proceedings of the Academy of Marketing Annual Conference 2006

A2 - Egan, John

A2 - Baines, Paul

PB - Middlesex University Press

CY - London UK

T2 - Academy of Marketing Conference 2006

Y2 - 4 July 2006 through 6 July 2006

ER -