To attach or not to attach? That is the consuming question

Janice Valerie Fordyce Brace-Govan, Thomas Mark Gabbott

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationMarketing Excellence: Proceedings of the Academy of Marketing Annual Conference 2006
EditorsJohn Egan, Paul Baines
Place of PublicationLondon UK
PublisherMiddlesex University Press
Pages1 - 13
Number of pages13
ISBN (Print)1904750494
Publication statusPublished - 2006
EventAcademy of Marketing Conference 2006 - Middlesex University Business School, London, United Kingdom
Duration: 4 Jul 20066 Jul 2006
Conference number: 39th


ConferenceAcademy of Marketing Conference 2006
Abbreviated titleAM 2006
Country/TerritoryUnited Kingdom

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