To adapt or to standardise: testing Asian views about purchasing Western luxury products in seven Asian locations

Mike Keith Willis

Research output: Contribution to journalArticleResearchpeer-review

6 Citations (Scopus)
Original languageEnglish
Pages (from-to)65 - 94
Number of pages30
JournalJournal of East-West Business
Volume12
Issue number1
Publication statusPublished - 2006

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