Theoretical and Empirical Reflections in Marketing

Nicolas Grigoriou (Editor), Cleopatra Veloutsou (Editor)

Malaysia Sch of Business

Research output: Book/Report › Edited Book

1 Chapter (Book)

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2014

Level of consumer involvement and new product development: a conceptual framework for the moderating role of product type
Grigoriou, N., 2014, Theoretical and Empirical Reflections in Marketing. Grigoriou, N. & Veloutsou, C. (eds.). 1st ed. Athens Greece: Athens Institute for Education and Research, p. 15-24 10 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research