Theoretical and Empirical Reflections in Marketing

Nicolas Grigoriou (Editor), Cleopatra Veloutsou (Editor)

Research output: Book/Report › Edited Book

Original language	English
Place of Publication	Athens Greece
Publisher	Athens Institute for Education and Research
Edition	1st
ISBN (Print)	9786185065584
Publication status	Published - 2014

Level of consumer involvement and new product development: a conceptual framework for the moderating role of product type
Grigoriou, N., 2014, Theoretical and Empirical Reflections in Marketing. Grigoriou, N. & Veloutsou, C. (eds.). 1st ed. Athens Greece: Athens Institute for Education and Research, p. 15-24 10 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research

Research output