The zero-comparison effect

Mauricio Palmeira

Research output: Contribution to journal › Article › Research › peer-review

36 Citations (Scopus)

Original language	English
Pages (from-to)	16 - 26
Number of pages	11
Journal	Journal of Consumer Research
Volume	38
Issue number	1
DOIs	https://doi.org/10.1086/657998
Publication status	Published - 2011

Access to Document

@article{b6087aef857d4ef5918a331ed9c2d947,

title = "The zero-comparison effect",

author = "Mauricio Palmeira",

year = "2011",

doi = "10.1086/657998",

language = "English",

volume = "38",

pages = "16 -- 26",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "The University of Chicago Press",

number = "1",

}