The world according to China Capturing and analysing the global media influence strategies of a superpower

This project captured and analysed Chinese strategies seeking to influence global media in its coverage of China. While there is ample literature defining some of these strategies, there is a lack of empirical data tracking the strategies in practice. The project addressed this by surveying officials from journalism unions in 87 countries on their perceptions of Chinese influence on the media in their country. The surveys were complemented by focus groups with senior journalists and editors in six countries. The findings illustrated how China’s global media outreach policies have grown increasingly sophisticated and how the country utilises a multi-pronged approach to influence global media.