Original language | English |
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Pages (from-to) | 101 - 111 |
Number of pages | 11 |
Journal | Journal of Advertising Research |
Volume | 51 |
Issue number | 1 Supplement |
DOIs | |
Publication status | Published - 2011 |
The voice of the consumer speaks forcefully in brand identity: User-generated content forces smart marketers to listen
George Christodoulides, Colin Jevons, Pete Blackshaw
Research output: Contribution to journal › Article › Research › peer-review
52
Citations
(Scopus)