The virtual clubhouse: Australian women’s cycling and digital counterpublics

In the past decade, there have been several efforts in Melbourne, Victoria, Australia to increase the opportunities and improve the experiences of women cyclists in recreational and racing contexts. However, cycling in Victoria and Australia more broadly continues to be a male dominated sport. This study incorporates a digital ethnography of two Melbourne-based women’s cycling Facebook groups including 11 interviews with stakeholders over the period of 2017–2018 to analyse how women and girls are harnessing social media to create counter sports spaces to enhance women’s cycling. The paper explores the emergence of the “virtual clubhouse” which operates as a digitally networked counterpublic, providing a space for women and gender diverse cyclists to connect, coproduce and engage in knowledge sharing practices, and build a more inclusive culture for cycling that challenges dominant, mainstream narratives of women’s sport. The “virtual clubhouse” addresses a gap in the physical bicycle landscape in which cycling and cycling knowledge (including bicycle maintenance) is largely mediated by men and cycling clubs are configured as masculine spaces within Australia. This research adds further depth into a specific localised network of women cyclists to consider how physical and online sports cultures and communities are intertwined.