The strengths and weaknesses of Internal Marketing

David F Ballantyne

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationInternal Marketing - Directions for Management
Place of PublicationLondon UK
PublisherRoutledge
Pages43 - 60
Number of pages18
ISBN (Print)0-415-21317-7
Publication statusPublished - 2000

Cite this

Ballantyne, D. F. (2000). The strengths and weaknesses of Internal Marketing. In Internal Marketing - Directions for Management (pp. 43 - 60). Routledge.