| Original language | English |
|---|---|
| Title of host publication | Internal Marketing - Directions for Management |
| Place of Publication | London UK |
| Publisher | Routledge |
| Pages | 43 - 60 |
| Number of pages | 18 |
| ISBN (Print) | 0-415-21317-7 |
| Publication status | Published - 2000 |
The strengths and weaknesses of Internal Marketing
David F Ballantyne
Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review