Abstract
This research investigates how consumers evaluate expert advice in the presence of little diagnostic information. Consumers often seek recommendations from a range of sources, referred to as consumer agents (Solomon 1986; West 1996). Such advice represents an important component of the decision-making process and the offering (Beatty and Smith 1987; Solomon 1986; Urbany, Dickson, and Wilkie 1989).
| Original language | English |
|---|---|
| Pages | 653-654 |
| Number of pages | 2 |
| Publication status | Published - 2012 |
| Event | Association of Consumer Research annual conference 2012 - Vancouver, Canada Duration: 3 Oct 2012 → 6 Oct 2012 |
Conference
| Conference | Association of Consumer Research annual conference 2012 |
|---|---|
| Abbreviated title | ACR North American Conference 2012 |
| Country/Territory | Canada |
| City | Vancouver |
| Period | 3/10/12 → 6/10/12 |