This research investigates how consumers evaluate expert advice in the presence of little diagnostic information. Consumers often seek recommendations from a range of sources, referred to as consumer agents (Solomon 1986; West 1996). Such advice represents an important component of the decision-making process and the offering (Beatty and Smith 1987; Solomon 1986; Urbany, Dickson, and Wilkie 1989).
|Number of pages||2|
|Publication status||Published - 2012|
|Event||Association of Consumer Research annual conference 2012 - Vancouver, Canada|
Duration: 3 Oct 2012 → 6 Oct 2012
|Conference||Association of Consumer Research annual conference 2012|
|Abbreviated title||ACR North American Conference 2012|
|Period||3/10/12 → 6/10/12|