Abstract
This research investigates how consumers evaluate expert advice in the presence of little diagnostic information. Consumers often seek recommendations from a range of sources, referred to as consumer agents (Solomon 1986; West 1996). Such advice represents an important component of the decision-making process and the offering (Beatty and Smith 1987; Solomon 1986; Urbany, Dickson, and Wilkie 1989).
| Original language | English |
|---|---|
| Pages | 653-654 |
| Number of pages | 2 |
| Publication status | Published - 2012 |
| Event | Association of Consumer Research annual conference 2012 - Vancouver, Canada Duration: 3 Oct 2012 → 6 Oct 2012 |
Conference
| Conference | Association of Consumer Research annual conference 2012 |
|---|---|
| Abbreviated title | ACR North American Conference 2012 |
| Country | Canada |
| City | Vancouver |
| Period | 3/10/12 → 6/10/12 |
Cite this
}
The specificity heuristic : consumer evaluation of expert recommendation. / Palmeira, Mauricio; Spassova, Gerri.
2012. 653-654 Abstract from Association of Consumer Research annual conference 2012, Vancouver, Canada.Research output: Contribution to conference › Abstract › Other
TY - CONF
T1 - The specificity heuristic
T2 - consumer evaluation of expert recommendation
AU - Palmeira, Mauricio
AU - Spassova, Gerri
PY - 2012
Y1 - 2012
N2 - This research investigates how consumers evaluate expert advice in the presence of little diagnostic information. Consumers often seek recommendations from a range of sources, referred to as consumer agents (Solomon 1986; West 1996). Such advice represents an important component of the decision-making process and the offering (Beatty and Smith 1987; Solomon 1986; Urbany, Dickson, and Wilkie 1989).
AB - This research investigates how consumers evaluate expert advice in the presence of little diagnostic information. Consumers often seek recommendations from a range of sources, referred to as consumer agents (Solomon 1986; West 1996). Such advice represents an important component of the decision-making process and the offering (Beatty and Smith 1987; Solomon 1986; Urbany, Dickson, and Wilkie 1989).
UR - http://www.scopus.com/inward/record.url?scp=84883692779&partnerID=8YFLogxK
M3 - Abstract
SP - 653
EP - 654
ER -