Abstract
This research investigates how consumers evaluate expert advice in the presence of little diagnostic information. Consumers often seek recommendations from a range of sources, referred to as consumer agents (Solomon 1986; West 1996). Such advice represents an important component of the decision-making process and the offering (Beatty and Smith 1987; Solomon 1986; Urbany, Dickson, and Wilkie 1989).
Original language | English |
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Pages | 653-654 |
Number of pages | 2 |
Publication status | Published - 2012 |
Event | Association of Consumer Research annual conference 2012 - Vancouver, Canada Duration: 3 Oct 2012 → 6 Oct 2012 |
Conference
Conference | Association of Consumer Research annual conference 2012 |
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Abbreviated title | ACR North American Conference 2012 |
Country/Territory | Canada |
City | Vancouver |
Period | 3/10/12 → 6/10/12 |