The specificity heuristic

consumer evaluation of expert recommendation

Mauricio Palmeira, Gerri Spassova

Research output: Contribution to conferenceAbstractOther

Abstract

This research investigates how consumers evaluate expert advice in the presence of little diagnostic information. Consumers often seek recommendations from a range of sources, referred to as consumer agents (Solomon 1986; West 1996). Such advice represents an important component of the decision-making process and the offering (Beatty and Smith 1987; Solomon 1986; Urbany, Dickson, and Wilkie 1989).

Original languageEnglish
Pages653-654
Number of pages2
Publication statusPublished - 2012
EventAssociation of Consumer Research annual conference 2012 - Vancouver, Canada
Duration: 3 Oct 20126 Oct 2012

Conference

ConferenceAssociation of Consumer Research annual conference 2012
Abbreviated titleACR North American Conference 2012
CountryCanada
CityVancouver
Period3/10/126/10/12

Cite this

Palmeira, M., & Spassova, G. (2012). The specificity heuristic: consumer evaluation of expert recommendation. 653-654. Abstract from Association of Consumer Research annual conference 2012, Vancouver, Canada.
Palmeira, Mauricio ; Spassova, Gerri. / The specificity heuristic : consumer evaluation of expert recommendation. Abstract from Association of Consumer Research annual conference 2012, Vancouver, Canada.2 p.
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author = "Mauricio Palmeira and Gerri Spassova",
year = "2012",
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note = "Association of Consumer Research annual conference 2012, ACR North American Conference 2012 ; Conference date: 03-10-2012 Through 06-10-2012",

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Palmeira, M & Spassova, G 2012, 'The specificity heuristic: consumer evaluation of expert recommendation' Association of Consumer Research annual conference 2012, Vancouver, Canada, 3/10/12 - 6/10/12, pp. 653-654.

The specificity heuristic : consumer evaluation of expert recommendation. / Palmeira, Mauricio; Spassova, Gerri.

2012. 653-654 Abstract from Association of Consumer Research annual conference 2012, Vancouver, Canada.

Research output: Contribution to conferenceAbstractOther

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AU - Spassova, Gerri

PY - 2012

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AB - This research investigates how consumers evaluate expert advice in the presence of little diagnostic information. Consumers often seek recommendations from a range of sources, referred to as consumer agents (Solomon 1986; West 1996). Such advice represents an important component of the decision-making process and the offering (Beatty and Smith 1987; Solomon 1986; Urbany, Dickson, and Wilkie 1989).

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Palmeira M, Spassova G. The specificity heuristic: consumer evaluation of expert recommendation. 2012. Abstract from Association of Consumer Research annual conference 2012, Vancouver, Canada.