The specificity heuristic: consumer evaluation of expert recommendation

Mauricio Palmeira, Gerri Spassova

Research output: Contribution to conferenceAbstract

1 Citation (Scopus)

Abstract

This research investigates how consumers evaluate expert advice in the presence of little diagnostic information. Consumers often seek recommendations from a range of sources, referred to as consumer agents (Solomon 1986; West 1996). Such advice represents an important component of the decision-making process and the offering (Beatty and Smith 1987; Solomon 1986; Urbany, Dickson, and Wilkie 1989).

Original languageEnglish
Pages653-654
Number of pages2
Publication statusPublished - 2012
EventAssociation of Consumer Research annual conference 2012 - Vancouver, Canada
Duration: 3 Oct 20126 Oct 2012

Conference

ConferenceAssociation of Consumer Research annual conference 2012
Abbreviated titleACR North American Conference 2012
CountryCanada
CityVancouver
Period3/10/126/10/12

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