The specificity heuristic: consumer evaluation of expert recommendation

Mauricio Palmeira; Gerri Spassova

The specificity heuristic: consumer evaluation of expert recommendation

Mauricio Palmeira, Gerri Spassova

Department of Marketing

Research output: Contribution to conference › Abstract

1 Citation (Scopus)

Abstract

This research investigates how consumers evaluate expert advice in the presence of little diagnostic information. Consumers often seek recommendations from a range of sources, referred to as consumer agents (Solomon 1986; West 1996). Such advice represents an important component of the decision-making process and the offering (Beatty and Smith 1987; Solomon 1986; Urbany, Dickson, and Wilkie 1989).

Original language	English
Pages	653-654
Number of pages	2
Publication status	Published - 2012
Event	Association of Consumer Research annual conference 2012 - Vancouver, Canada Duration: 3 Oct 2012 → 6 Oct 2012

Conference

Conference	Association of Consumer Research annual conference 2012
Abbreviated title	ACR North American Conference 2012
Country	Canada
City	Vancouver
Period	3/10/12 → 6/10/12

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Cite this

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title = "The specificity heuristic: consumer evaluation of expert recommendation",

abstract = "This research investigates how consumers evaluate expert advice in the presence of little diagnostic information. Consumers often seek recommendations from a range of sources, referred to as consumer agents (Solomon 1986; West 1996). Such advice represents an important component of the decision-making process and the offering (Beatty and Smith 1987; Solomon 1986; Urbany, Dickson, and Wilkie 1989).",

author = "Mauricio Palmeira and Gerri Spassova",

year = "2012",

language = "English",

pages = "653--654",

note = "Association of Consumer Research annual conference 2012, ACR North American Conference 2012 ; Conference date: 03-10-2012 Through 06-10-2012",

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TY - CONF

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T2 - Association of Consumer Research annual conference 2012

AU - Palmeira, Mauricio

AU - Spassova, Gerri

PY - 2012

Y1 - 2012

N2 - This research investigates how consumers evaluate expert advice in the presence of little diagnostic information. Consumers often seek recommendations from a range of sources, referred to as consumer agents (Solomon 1986; West 1996). Such advice represents an important component of the decision-making process and the offering (Beatty and Smith 1987; Solomon 1986; Urbany, Dickson, and Wilkie 1989).

AB - This research investigates how consumers evaluate expert advice in the presence of little diagnostic information. Consumers often seek recommendations from a range of sources, referred to as consumer agents (Solomon 1986; West 1996). Such advice represents an important component of the decision-making process and the offering (Beatty and Smith 1987; Solomon 1986; Urbany, Dickson, and Wilkie 1989).

UR - http://www.scopus.com/inward/record.url?scp=84883692779&partnerID=8YFLogxK

M3 - Abstract

AN - SCOPUS:84883692779

SP - 653

EP - 654

Y2 - 3 October 2012 through 6 October 2012

ER -