The search for competitive advantage: Do relationships hold the key to success?

Michael B Beverland, Adam Lindgreen

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	97 - 108
Number of pages	12
Journal	The Australian and New Zealand Wine Industry Journal Wine Marketing Supplement
Volume	16
Issue number	6
Publication status	Published - 2001

Cite this

@article{432e86133adf49c6931595f5d39952ce,

title = "The search for competitive advantage: Do relationships hold the key to success?",

author = "Beverland, {Michael B} and Adam Lindgreen",

year = "2001",

language = "English",

volume = "16",

pages = "97 -- 108",

journal = "The Australian and New Zealand Wine Industry Journal Wine Marketing Supplement",