The satisfaction-place attachment relationship: Potential mediators and moderators

Haywantee Ramkissoon, Felix Tinoziva Mavondo

Research output: Contribution to journalArticleResearchpeer-review

80 Citations (Scopus)

Abstract

Researchers use place satisfaction as a dependent variable extensively since place has implications for a range of performance measures. This study reverses the relationships suggesting place satisfaction as a useful intecedent to place attachment. Place satisfaction, measured as visitors summative evaluation of their experience is likely to be more positively associated with place dependence, identity, affect, and social bonding. The findings of this study support this contention and establish that one of the principal mechanisms linking place satisfaction to place attachment is pro-environmental behavioral intention (PEB). The study further finds that gender moderates the relationship between PEB and place attachment. The conditional indirect effect of place satisfaction on place attachment is significant only for male visitors. The article closes with implications of the study for academics and practitioners.
Original languageEnglish
Pages (from-to)2593 - 2602
Number of pages10
JournalJournal of Business Research
Volume68
Issue number12
DOIs
Publication statusPublished - 2015

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