The sacred and the profane in online gaming: a netnographic inquiry of Chinese gamers

Xin Zhao, Jianfeng Wang, Gary Bamossy

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationVirtual Social Identity and Consumer Behavior
EditorsMichael Solomon , Natalie Wood
Place of PublicationArmonk NY USA
PublisherM E Sharpe Inc
Number of pages16
ISBN (Electronic)9781317452577, 0765623951, 9780765623966
ISBN (Print)9780765623959
Publication statusPublished - 2009
Externally publishedYes

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