The sacred and the profane in online gaming

a netnographic inquiry of Chinese gamers

Xin Zhao, Jianfeng Wang, Gary Bamossy

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationVirtual Social Identity and Consumer Behavior
EditorsMichael Solomon , Natalie Wood
Place of PublicationArmonk NY USA
PublisherM E Sharpe Inc
Pages109-124
Number of pages16
ISBN (Electronic)9781317452577, 0765623951, 9780765623966
ISBN (Print)9780765623959
Publication statusPublished - 2009
Externally publishedYes

Cite this

Zhao, X., Wang, J., & Bamossy , G. (2009). The sacred and the profane in online gaming: a netnographic inquiry of Chinese gamers. In M. Solomon , & N. Wood (Eds.), Virtual Social Identity and Consumer Behavior (pp. 109-124). Armonk NY USA: M E Sharpe Inc.
Zhao, Xin ; Wang, Jianfeng ; Bamossy , Gary. / The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers. Virtual Social Identity and Consumer Behavior. editor / Michael Solomon ; Natalie Wood. Armonk NY USA : M E Sharpe Inc, 2009. pp. 109-124
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Zhao, X, Wang, J & Bamossy , G 2009, The sacred and the profane in online gaming: a netnographic inquiry of Chinese gamers. in M Solomon & N Wood (eds), Virtual Social Identity and Consumer Behavior. M E Sharpe Inc, Armonk NY USA, pp. 109-124.

The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers. / Zhao, Xin ; Wang, Jianfeng; Bamossy , Gary.

Virtual Social Identity and Consumer Behavior. ed. / Michael Solomon ; Natalie Wood. Armonk NY USA : M E Sharpe Inc, 2009. p. 109-124.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

TY - CHAP

T1 - The sacred and the profane in online gaming

T2 - a netnographic inquiry of Chinese gamers

AU - Zhao, Xin

AU - Wang, Jianfeng

AU - Bamossy , Gary

PY - 2009

Y1 - 2009

M3 - Chapter (Book)

SN - 9780765623959

SP - 109

EP - 124

BT - Virtual Social Identity and Consumer Behavior

A2 - Solomon , Michael

A2 - Wood, Natalie

PB - M E Sharpe Inc

CY - Armonk NY USA

ER -

Zhao X, Wang J, Bamossy G. The sacred and the profane in online gaming: a netnographic inquiry of Chinese gamers. In Solomon M, Wood N, editors, Virtual Social Identity and Consumer Behavior. Armonk NY USA: M E Sharpe Inc. 2009. p. 109-124