The sacred and the profane in online gaming: a netnographic inquiry of Chinese gamers

Xin Zhao, Jianfeng Wang, Gary Bamossy

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Original language	English
Title of host publication	Virtual Social Identity and Consumer Behavior
Editors	Michael Solomon , Natalie Wood
Place of Publication	Armonk NY USA
Publisher	M E Sharpe Inc
Pages	109-124
Number of pages	16
ISBN (Electronic)	9781317452577, 0765623951, 9780765623966
ISBN (Print)	9780765623959
Publication status	Published - 2009
Externally published	Yes

Cite this

@inbook{f29554e5e3c54d489a2994f3eb8b8b8c,

title = "The sacred and the profane in online gaming: a netnographic inquiry of Chinese gamers",

author = "Xin Zhao and Jianfeng Wang and Gary Bamossy",

year = "2009",

language = "English",

isbn = "9780765623959",

pages = "109--124",

editor = "{Solomon }, Michael and Natalie Wood",

booktitle = "Virtual Social Identity and Consumer Behavior",

publisher = "M E Sharpe Inc",

address = "United States of America",

}

Virtual Social Identity and Consumer Behavior. ed. / Michael Solomon ; Natalie Wood. Armonk NY USA : M E Sharpe Inc, 2009. p. 109-124.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

TY - CHAP

T1 - The sacred and the profane in online gaming

T2 - a netnographic inquiry of Chinese gamers

AU - Zhao, Xin

AU - Wang, Jianfeng

AU - Bamossy , Gary

PY - 2009

Y1 - 2009

M3 - Chapter (Book)

SN - 9780765623959

SP - 109

EP - 124

BT - Virtual Social Identity and Consumer Behavior

A2 - Solomon , Michael

A2 - Wood, Natalie

PB - M E Sharpe Inc

CY - Armonk NY USA

ER -