The role of value change management in relationship dissolution: hygiene and motivational factors

Michael Bryan Beverland, Francis John Damien Farrelly, Zeb Woodhatch

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	927 - 939
Number of pages	13
Journal	Journal of Marketing Management
Volume	20
Issue number	9-10
Publication status	Published - 2004

Cite this

@article{2202106ad4c2410798203169d33cf1e8,

title = "The role of value change management in relationship dissolution: hygiene and motivational factors",

author = "Beverland, {Michael Bryan} and Farrelly, {Francis John Damien} and Zeb Woodhatch",

year = "2004",

language = "English",

volume = "20",

pages = "927 -- 939",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor & Francis",

number = "9-10",

}