The Role of Sales Promotion: A Multicultural Comparison Between Australia and Portugal

Sandra Luxton, Pedro Q Brito

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 1998 Multicultural Marketing Conference
Place of Publication	Miami Florida USA
Publisher	Academy of Marketing Science
Pages	121 - 126
Number of pages	6
ISBN (Print)	0-931268-20-6
Publication status	Published - 1998
Event	1998 Multicultural Marketing Conference - Montreal Canada, Miami Florida USA Duration: 17 Sep 1998 → 20 Sep 1998

Conference	1998 Multicultural Marketing Conference
City	Miami Florida USA
Period	17/09/98 → 20/09/98

Cite this

@inproceedings{36dda584dbe0468b8649a3ef2f6ef657,

title = "The Role of Sales Promotion: A Multicultural Comparison Between Australia and Portugal",

author = "Sandra Luxton and Brito, {Pedro Q}",

year = "1998",

language = "English",

isbn = "0-931268-20-6",

pages = "121 -- 126",

booktitle = "Proceedings of the 1998 Multicultural Marketing Conference",

publisher = "Academy of Marketing Science",

note = "1998 Multicultural Marketing Conference ; Conference date: 17-09-1998 Through 20-09-1998",

}

TY - GEN

T1 - The Role of Sales Promotion: A Multicultural Comparison Between Australia and Portugal

AU - Luxton, Sandra

AU - Brito, Pedro Q

PY - 1998

Y1 - 1998

M3 - Conference Paper

SN - 0-931268-20-6

SP - 121

EP - 126

BT - Proceedings of the 1998 Multicultural Marketing Conference

PB - Academy of Marketing Science

CY - Miami Florida USA

T2 - 1998 Multicultural Marketing Conference

Y2 - 17 September 1998 through 20 September 1998

ER -