The Role of Sales Promotion: A Multicultural Comparison Between Australia and Portugal

Sandra Luxton, Pedro Q Brito

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 1998 Multicultural Marketing Conference
Place of PublicationMiami Florida USA
PublisherAcademy of Marketing Science
Pages121 - 126
Number of pages6
ISBN (Print)0-931268-20-6
Publication statusPublished - 1998
Event1998 Multicultural Marketing Conference - Montreal Canada, Miami Florida USA
Duration: 17 Sept 199820 Sept 1998


Conference1998 Multicultural Marketing Conference
CityMiami Florida USA

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