| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC) 2010 |
| Editors | Paul Ballantine, Jorg Finsterwalder |
| Place of Publication | Canterbury New Zealand |
| Publisher | University of Canterbury |
| Pages | 1 - 7 |
| Number of pages | 7 |
| ISBN (Print) | 9780473178208 |
| Publication status | Published - 2010 |
| Event | Australian and New Zealand Marketing Academy Conference (ANZMAC 2010): Doing More with Less - Christchurch New Zealand, Christchurch, New Zealand Duration: 29 Nov 2010 → 1 Dec 2010 http://anzmac.org/conference_archive/2010/ |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference (ANZMAC 2010) |
|---|---|
| Abbreviated title | ANZMAC 2010 |
| Country/Territory | New Zealand |
| City | Christchurch |
| Period | 29/11/10 → 1/12/10 |
| Other | “Doing More with Less” allows us to focus on the often turbulent market forces that impact upon us as academics, the business communities we interact with and the graduates that we nurture. |
| Internet address |