The role of narrative in the creation of brand identity

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Original language	English
Title of host publication	Reconstructing Identity:
Subtitle of host publication	A Transdisciplinary Approach
Editors	Sarah McDonald, Nicholas Monk, Mia Lindgren, Sarah Pasfield-Neofitou
Place of Publication	Cham Switzerland
Publisher	Palgrave Macmillan
Pages	243-263
Number of pages	21
ISBN (Electronic)	9783319584270
ISBN (Print)	9783319584263
Publication status	Published - 2017

Technologically mediated identity: Personal computers, online aliases, and Japanese robots
Pasfield-Neofitou, S. E., 2017, Reconstructing Identity: A Transdisciplinary Approach. McDonald, S., Monk, N., Lindgren, M. & Pasfield-Neofitou, S. (eds.). Cham Switzerland: Palgrave Macmillan, p. 207-242 36 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Cite this

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title = "The role of narrative in the creation of brand identity",

author = "\{Garcia Ochoa\}, \{Gabriel Carlos\} and Sarah Lorimer",

year = "2017",

language = "English",

isbn = "9783319584263",

pages = "243--263",

editor = "McDonald, \{Sarah \} and Nicholas Monk and Mia Lindgren and Sarah Pasfield-Neofitou",

booktitle = "Reconstructing Identity:",

publisher = "Palgrave Macmillan",

address = "Australia",

}

The role of narrative in the creation of brand identity. / Garcia Ochoa, Gabriel Carlos; Lorimer, Sarah .
Reconstructing Identity: A Transdisciplinary Approach. ed. / Sarah McDonald; Nicholas Monk; Mia Lindgren; Sarah Pasfield-Neofitou. Cham Switzerland: Palgrave Macmillan, 2017. p. 243-263.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

TY - CHAP

T1 - The role of narrative in the creation of brand identity

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AU - Lorimer, Sarah

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M3 - Chapter (Book)

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BT - Reconstructing Identity:

A2 - McDonald, Sarah

A2 - Monk, Nicholas

A2 - Lindgren, Mia

A2 - Pasfield-Neofitou, Sarah

PB - Palgrave Macmillan

CY - Cham Switzerland

ER -