The role of narrative in the creation of brand identity

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationReconstructing Identity:
Subtitle of host publicationA Transdisciplinary Approach
EditorsSarah McDonald, Nicholas Monk, Mia Lindgren, Sarah Pasfield-Neofitou
Place of PublicationCham Switzerland
PublisherPalgrave Macmillan
Pages243-263
Number of pages21
ISBN (Electronic)9783319584270
ISBN (Print)9783319584263
Publication statusPublished - 2017

Cite this

Garcia Ochoa, G. C., & Lorimer, S. (2017). The role of narrative in the creation of brand identity. In S. McDonald, N. Monk, M. Lindgren, & S. Pasfield-Neofitou (Eds.), Reconstructing Identity: A Transdisciplinary Approach (pp. 243-263). Cham Switzerland: Palgrave Macmillan.
Garcia Ochoa, Gabriel Carlos ; Lorimer, Sarah . / The role of narrative in the creation of brand identity. Reconstructing Identity: A Transdisciplinary Approach. editor / Sarah McDonald ; Nicholas Monk ; Mia Lindgren ; Sarah Pasfield-Neofitou. Cham Switzerland : Palgrave Macmillan, 2017. pp. 243-263
@inbook{88c968db6cb54eb8944730fe4ade2cb4,
title = "The role of narrative in the creation of brand identity",
author = "{Garcia Ochoa}, {Gabriel Carlos} and Sarah Lorimer",
year = "2017",
language = "English",
isbn = "9783319584263",
pages = "243--263",
editor = "McDonald, {Sarah } and Nicholas Monk and Mia Lindgren and Sarah Pasfield-Neofitou",
booktitle = "Reconstructing Identity:",
publisher = "Palgrave Macmillan",
address = "Australia",

}

Garcia Ochoa, GC & Lorimer, S 2017, The role of narrative in the creation of brand identity. in S McDonald, N Monk, M Lindgren & S Pasfield-Neofitou (eds), Reconstructing Identity: A Transdisciplinary Approach. Palgrave Macmillan, Cham Switzerland, pp. 243-263.

The role of narrative in the creation of brand identity. / Garcia Ochoa, Gabriel Carlos; Lorimer, Sarah .

Reconstructing Identity: A Transdisciplinary Approach. ed. / Sarah McDonald; Nicholas Monk; Mia Lindgren; Sarah Pasfield-Neofitou. Cham Switzerland : Palgrave Macmillan, 2017. p. 243-263.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

TY - CHAP

T1 - The role of narrative in the creation of brand identity

AU - Garcia Ochoa, Gabriel Carlos

AU - Lorimer, Sarah

PY - 2017

Y1 - 2017

M3 - Chapter (Book)

SN - 9783319584263

SP - 243

EP - 263

BT - Reconstructing Identity:

A2 - McDonald, Sarah

A2 - Monk, Nicholas

A2 - Lindgren, Mia

A2 - Pasfield-Neofitou, Sarah

PB - Palgrave Macmillan

CY - Cham Switzerland

ER -

Garcia Ochoa GC, Lorimer S. The role of narrative in the creation of brand identity. In McDonald S, Monk N, Lindgren M, Pasfield-Neofitou S, editors, Reconstructing Identity: A Transdisciplinary Approach. Cham Switzerland: Palgrave Macmillan. 2017. p. 243-263