The role of narrative in the creation of brand identity

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationReconstructing Identity:
Subtitle of host publicationA Transdisciplinary Approach
EditorsSarah McDonald, Nicholas Monk, Mia Lindgren, Sarah Pasfield-Neofitou
Place of PublicationCham Switzerland
PublisherPalgrave Macmillan
Pages243-263
Number of pages21
ISBN (Electronic)9783319584270
ISBN (Print)9783319584263
Publication statusPublished - 2017

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