The role of marketing and promotion management in ICT incubatee assistance in Malaysia

Fararishah Abdul Khalid, David Gilbert, Afreen Huq, Juhaini Jabar, Haslinda Musa

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)1-12
Number of pages12
JournalMalaysian Management Review
Volume49
Issue number2
Publication statusPublished - 2014
Externally publishedYes

Cite this

@article{937effe56af54c98a393848c19400432,
title = "The role of marketing and promotion management in ICT incubatee assistance in Malaysia",
author = "{Abdul Khalid}, Fararishah and David Gilbert and Afreen Huq and Juhaini Jabar and Haslinda Musa",
year = "2014",
language = "English",
volume = "49",
pages = "1--12",
journal = "Malaysian Management Review",
issn = "0025-1348",
number = "2",

}

The role of marketing and promotion management in ICT incubatee assistance in Malaysia. / Abdul Khalid, Fararishah; Gilbert, David; Huq, Afreen; Jabar, Juhaini; Musa, Haslinda.

In: Malaysian Management Review, Vol. 49, No. 2, 2014, p. 1-12.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - The role of marketing and promotion management in ICT incubatee assistance in Malaysia

AU - Abdul Khalid, Fararishah

AU - Gilbert, David

AU - Huq, Afreen

AU - Jabar, Juhaini

AU - Musa, Haslinda

PY - 2014

Y1 - 2014

M3 - Article

VL - 49

SP - 1

EP - 12

JO - Malaysian Management Review

JF - Malaysian Management Review

SN - 0025-1348

IS - 2

ER -