The role of life satisfaction on election voting preferences in Malaysia

Ethnicity and urbanisation have been the most studied predictors of electoral outcomes in Malaysian general elections. In this study, we examine life satisfaction in the political science literature that can also influence Malaysian electoral outcomes. Using data from the World Values Survey conducted in Malaysia shortly before the General Election in 2013, we leverage on responses to a survey question asking respondents to indicate the political party they would vote for if a national election were held the next day, and empirically investigate the relationship between life satisfaction and voting preferences. We find that respondents with higher levels of life satisfaction will have a higher probability of voting for the ruling party, with the magnitude of this effect relatively comparable to that of the ethnic effect. We also empirically show that this outcome is due to the preference for status quo, defined on two levels, in the Malaysian political scene.