The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth

Aron O'Cass, Phyra Sok

Research output: Contribution to journalArticleResearchpeer-review

57 Citations (Scopus)

Abstract

This article examines the extent to which combinations of intellectual resources and product innovation capability, and reputational resources and marketing capability, influence the ability of small and medium-sized enterprises (SME) to meet or exceed performance goals. Empirical results drawn from 171 SMEs suggest that when the combination of intellectual resources and product innovation capability in addition to the combination of reputational resources and marketing capability are high, SME growth is enhanced. However, a high level of intellectual resources combined with a low level of product innovation capability as well as a combination of a high level of reputational resources with a low level of marketing capability (and vice versa) are not significantly related to growth. These results imply that a high level of resources cannot compensate for a low level of capabilities (and vice versa).
Original languageEnglish
Pages (from-to)996-1018
Number of pages23
JournalInternational Small Business Journal
Volume32
Issue number8
DOIs
Publication statusPublished - 2014
Externally publishedYes

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