TY - GEN
T1 - The role of gender and education level on diffusion of innovation and use of technology
T2 - World Congress on Engineering and Computer Science (WCECS) 2016
AU - Khorasanizadeh, Hasti
AU - Parkkinen, Jussi
AU - Parthiban, Rajendran
N1 - Copyright:
Copyright 2017 Elsevier B.V., All rights reserved.
PY - 2016
Y1 - 2016
N2 - Looking back at the last decade, the lighting technology has undergone great development. Today LEDs are capable of generating white light with a 20 times greater efficiency than conventional light bulbs. This solid-state light sources will result in enormous benefits that includes energy saving, reduction in global-warming emissions and pollutants and financial saving. The present study undertook to understand how gender and education level affect the diffusion of adopting LED in Malaysian households. Two hundred twenty two Malaysians were surveyed using Unified theory of acceptance and use of technology. With regards to Malaysian's adoption of technology; social influence and facilitating conditions were significantly linked to behavioral intention. Effort expectancy and performance expectancy were found to significantly influence the variables of facilitating condition. Education level had a moderating effect, while gender had no effect on LED adoption in Malaysia.
AB - Looking back at the last decade, the lighting technology has undergone great development. Today LEDs are capable of generating white light with a 20 times greater efficiency than conventional light bulbs. This solid-state light sources will result in enormous benefits that includes energy saving, reduction in global-warming emissions and pollutants and financial saving. The present study undertook to understand how gender and education level affect the diffusion of adopting LED in Malaysian households. Two hundred twenty two Malaysians were surveyed using Unified theory of acceptance and use of technology. With regards to Malaysian's adoption of technology; social influence and facilitating conditions were significantly linked to behavioral intention. Effort expectancy and performance expectancy were found to significantly influence the variables of facilitating condition. Education level had a moderating effect, while gender had no effect on LED adoption in Malaysia.
KW - Diffusion of innovation
KW - Education level
KW - Gender
KW - LED
KW - Unified theory of acceptance and use of technology (UTAUT)
UR - http://www.scopus.com/inward/record.url?scp=85013455972&partnerID=8YFLogxK
M3 - Conference Paper
AN - SCOPUS:85013455972
T3 - Lecture Notes in Engineering and Computer Science
SP - 130
EP - 135
BT - WCECS 2016 - World Congress on Engineering and Computer Science 2016
A2 - Ao, S. I.
A2 - Grundfest, Warren S.
A2 - Douglas, Craig
PB - Springer
Y2 - 19 October 2016 through 21 October 2016
ER -