The role of employee-company identification in employees' pro-service behaviours: A preliminary study

Amanda Beatson; Ian N Lings; Siegfried Gudergan; John (Steve) Worthington

The role of employee-company identification in employees' pro-service behaviours: A preliminary study

Amanda Beatson, Ian N Lings, Siegfried Gudergan, John (Steve) Worthington

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Marketing Theory into Practice: Academy of Marketing Conference 2007
Editors	Francesca Dall'Olmo Riley, Wendy Lomax, Helen Robinson
Place of Publication	London UK
Publisher	Kingston Business School, Kingston University
Pages	1 - 12
Number of pages	12
ISBN (Print)	1872058094
Publication status	Published - 2007
Event	Academy of Marketing Conference 2007: Marketing Theory into Practice - Egham Surrey, United Kingdom Duration: 3 Jul 2007 → 6 Jul 2007 Conference number: 40th

Conference

Conference	Academy of Marketing Conference 2007
Abbreviated title	AM 2007
Country/Territory	United Kingdom
City	Egham Surrey
Period	3/07/07 → 6/07/07

Cite this

Beatson, Amanda ; Lings, Ian N ; Gudergan, Siegfried et al. / The role of employee-company identification in employees' pro-service behaviours: A preliminary study. Marketing Theory into Practice: Academy of Marketing Conference 2007. editor / Francesca Dall'Olmo Riley ; Wendy Lomax ; Helen Robinson. London UK : Kingston Business School, Kingston University, 2007. pp. 1 - 12

@inproceedings{dbee29059ba344138c36e1ed20b2fdb7,

title = "The role of employee-company identification in employees' pro-service behaviours: A preliminary study",

author = "Amanda Beatson and Lings, {Ian N} and Siegfried Gudergan and Worthington, {John (Steve)}",

year = "2007",

language = "English",

isbn = "1872058094",

pages = "1 -- 12",

editor = "Riley, {Francesca Dall'Olmo} and Wendy Lomax and Helen Robinson",

booktitle = "Marketing Theory into Practice: Academy of Marketing Conference 2007",

publisher = "Kingston Business School, Kingston University",

note = "Academy of Marketing Conference 2007 : Marketing Theory into Practice, AM 2007 ; Conference date: 03-07-2007 Through 06-07-2007",

}

Beatson, A, Lings, IN, Gudergan, S & Worthington, J 2007, The role of employee-company identification in employees' pro-service behaviours: A preliminary study. in FDO Riley, W Lomax & H Robinson (eds), Marketing Theory into Practice: Academy of Marketing Conference 2007. Kingston Business School, Kingston University, London UK, pp. 1 - 12, Academy of Marketing Conference 2007, Egham Surrey, United Kingdom, 3/07/07.

The role of employee-company identification in employees' pro-service behaviours: A preliminary study. / Beatson, Amanda; Lings, Ian N; Gudergan, Siegfried et al.

Marketing Theory into Practice: Academy of Marketing Conference 2007. ed. / Francesca Dall'Olmo Riley; Wendy Lomax; Helen Robinson. London UK : Kingston Business School, Kingston University, 2007. p. 1 - 12.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - The role of employee-company identification in employees' pro-service behaviours: A preliminary study

AU - Beatson, Amanda

AU - Lings, Ian N

AU - Gudergan, Siegfried

AU - Worthington, John (Steve)

N1 - Conference code: 40th

PY - 2007

Y1 - 2007

M3 - Conference Paper

SN - 1872058094

SP - 1

EP - 12

BT - Marketing Theory into Practice: Academy of Marketing Conference 2007

A2 - Riley, Francesca Dall'Olmo

A2 - Lomax, Wendy

A2 - Robinson, Helen

PB - Kingston Business School, Kingston University

CY - London UK

T2 - Academy of Marketing Conference 2007

Y2 - 3 July 2007 through 6 July 2007

ER -