The role of brand orientation in explaining retail offer advantage

Kerrie Christine Bridson, Jody Evans, Felix T Mavondo

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publication12th European Association of Education and Research in Commercial Distribution Conference
EditorsH Magis
Place of PublicationFrance
PublisherESCP-EAP
Pages1 - 13
Number of pages13
ISBN (Print)2914844182
Publication statusPublished - 2003
EventEuropean Association for Education and Research in Commercial Distribution Conference (EAERCD) - Paris, France, France
Duration: 1 Jan 2003 → …

Conference

ConferenceEuropean Association for Education and Research in Commercial Distribution Conference (EAERCD)
CityFrance
Period1/01/03 → …

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