@inproceedings{68d1c2c087de43388699e5ac7bbeda6f,
title = "The role of brand orientation in explaining retail offer advantage",
author = "Bridson, {Kerrie Christine} and Jody Evans and Mavondo, {Felix T}",
year = "2003",
language = "English",
isbn = "2914844182",
pages = "1 -- 13",
editor = "H Magis",
booktitle = "Proceedings of the 12th European Association of Education and Research in Commercial Distribution Conference",
publisher = "European Association of Education and Research in Commercial Distribution",
note = "European Association for Education and Research in Commercial Distribution Conference (EAERCD) ; Conference date: 01-01-2003",
}