The resource-based view and value to the customer

Carol Anne Barry, Valerie Gayle Clulow, Julie Gerstman

    Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

    Original languageEnglish
    Title of host publicationANZMAC 2005 Conference - Broadening the boundaries: Conference Proceedings
    EditorsSharon Purchase
    Place of PublicationFremantle WA Australia
    PublisherUWA Publishing
    Pages1 - 8
    Number of pages8
    ISBN (Print)064645546X
    Publication statusPublished - 2005
    EventAustralian and New Zealand Marketing Academy Conference 2005 - Fremantle, Australia
    Duration: 5 Dec 20057 Dec 2005
    Conference number: 10th


    ConferenceAustralian and New Zealand Marketing Academy Conference 2005
    Abbreviated titleANZMAC 2005
    Internet address

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