The resource-based view and value to the customer

Carol Anne Barry, Valerie Gayle Clulow, Julie Gerstman

    Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

    Original languageEnglish
    Title of host publicationANZMAC 2005 Conference - Broadening the boundaries: Conference Proceedings
    EditorsSharon Purchase
    Place of PublicationFremantle WA Australia
    PublisherUWA Publishing
    Pages1 - 8
    Number of pages8
    ISBN (Print)064645546X
    Publication statusPublished - 2005
    EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries - Fremantle WA, Australia
    Duration: 5 Dec 20057 Dec 2005
    Conference number: 10
    http://anzmac.org/conference_archive/2005/

    Conference

    ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2005)
    Abbreviated titleANZMAC 2005
    CountryAustralia
    CityFremantle WA
    Period5/12/057/12/05
    Internet address

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